Sustainable development for the healthcare industry – reprogramming the healthcare value chain2/1/2015
This volume addresses the dynamics of sustainable development in the healthcare industry, covering all major aspects, including R&D, manufacturing, regulation, market access, commercialization, and general management. Healthcare markets are evolving under demographic and economic pressures. In mature markets, patients navigate complex systems with limited control on healthcare quality and outcomes, while in developing markets, patients have limited awareness, access, and ability to pay for healthcare. The industry needs to identify which business targets are genuinely attractive for major or new investments.
Health has been a topic of paramount importance and an integral part of fighting for one’s subsistence along with an overlapping with the search for food and shelter, and interestingly it has progressively superseded wealth as a topic of interest. Evidence to that is the Google Ngram chart of the number of books addressing health
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