Best Practices in Implementing, Deploying, and Optimizing Multichannel Strategy for Life Sciences Industry
Cegedim Relationship Management today announced the release of a pivotal thought leadership white paper, Multichannel: Insights for Measuring Effectiveness. which provides high-level, operational insights on the multichannel strategy. The white paper was developed under the leadership of Pierre Morgon, Chief Marketing Officer of Cegedim Group, capitalizing on the insights from his 25+ years’ experience in leading global operations and marketing in the Pharmaceutical industry. Along with results from a recent Cegedim Strategic Data promotion audit, the paper provides insights and techniques on how to transform current industry obstacles into exceptional value opportunities through a multichannel strategy.
The most innovative Life Sciences companies are now employing specialized multichannel strategies to generate engagement with their customers across a spectrum of marketing and communication channels. Since this strategy is new to the industry, companies must gain insights from solution providers and other companies – with experience implementing, deploying, and optimizing multichannel strategies – to learn best practices and achieve strong results.
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